|
RE/MAX Advertising
In addition to advertising placed by individual RE/MAX Sales Associates, large-scale advertising is produced by RE/MAX regions and by RE/MAX International. RE/MAX launched its first national television advertising campaign in 1999. Today, it advertises across North America on television, radio, the Internet in popular print publications, and via events and sponsorships.
National advertising campaigns are financed through Sales Associates' contributions to the RE/MAX International Creative and Promotional Fund. The campaigns provide RE/MAX Affiliates with a unified advertising theme that can be used anywhere in the system
On average, a RE/MAX Associate spends about $10,000 each year
on personal promotion and on individual and group advertising. Personal advertising plus national television advertising and Internet exposure generates the highest number of prospects in the industry.
Group advertising is designed to promote the quality of RE/MAX Sales Associates to the public: It all adds up to more global exposure and countless billions of personal promotion impressions worldwide.
In addition, RE/MAX has received widespread publicity through articles in major publications, from Entrepreneur and Success magazines to The Financial Times and The Wall Street Journal.
|
RE/MAX Leads .....
• Customer Satisfaction
• Education
• Miracle Home®
• For All You're Worth®
• Competitive Advantage
• Advertising
• Network Size
• The RE/MAX Balloon Logo
• The Sign That Brings You Home®
• An Industry Leader
• Global Expansion
• Main Street - Not Wall Street.®
• Home of the Best Agents®
• More Than 33 Years "Above the Crowd®"
Impressive Facts
In 2010, the RE/MAX network's collective brand
marketing impressions are projected to reach 16 billion.
For the past six years, RE/MAX has held the dominant share
of real estate advertising impressions on U.S. television
among adults 25-45. |
|
